Google Analytics can provide in-depth information about your website if you know how to use it. The downside is a steep learning curve that puts off many website owners. We also struggle with the complexity of Analytics sometimes. But there is no need to worry about that. Even with minimal effort, you can get new ideas for your website and valuable insights about the behaviour of your visitors. All you need is an overview of your Google Analytics profile. We recommend Metric Mail because that’s what we created it for, but any other option works just fine.
When you have your Google Analytics report ready, here are x things that you can use to improve your website immediately.
1. Find your strong pages
Have a look at your top pages to see what people like. Usually there are a few pages stand stand out. Maybe it’s a particular article or specific product page that seems to attract a lot of visitors. Think about how you could build on that by providing more content related to that.
2. Look for trends
In the graph for your weekly visitors, look for a pattern. For example, professional websites tend to have their peak times during the week. Entertainment and leisure offerings might receive the most traffic during the weekend. You can use this knowledge to adapt to your visitor’s behaviour. If most people visit your website on Tuesdays, it’s a good idea to publish new content shortly before that to make sure it has a big audience.
3. Join the conversation
In the list of website that refer to yours, look for communities, blogs or other platforms with user generated content. There’s a good chance that there is a conversation about your service or products. These conversations are a great opportunity for you to engage with people who are interested in what you do. Go to these websites, see what people are saying about you and address their questions directly. Over the long term, this can shape strong relationships with your visitors and/or customers.
4. Learn from others
Also in the list of referring websites, find offerings from your sector or industry. By looking at similar websites, you can get inspiration for new additions to your own website and learn from the mistakes of others. You might also find out about new competitors or potential partners! One way or another, you will get a better idea of the environment that your website is in.
5. Understand your traffic sources
Websites differ significantly in the traffic sources they have. Analyse where most of your visitors come from allows you to act accordingly. If a majority of visitors reaches your website through search engines, it’s worth thinking about search engine optimisation techniques that you could employ. In the case of a large share of referrals from other platforms in your industry, you should find out what exactly drives people to your website and optimise your content for that. Lots of direct traffic could indicate offline activities in which you advertised the URL of your website.
6. Use the right (key)words
The top keywords in your report can tell you a lot about your visitors. It helps you to understand the question or issue that people try to solve on your website. It also provides an insight in the terminology that your audience uses. Especially in professional services, there can be a gap between the language that you use and the words that your visitors use. By closing that gap, you can optimise your website for what people are searching. Furthermore, your website will be more appealing if you understand and talk the language of your visitors.
These steps might appear simple, but they provide plenty of opportunity to start improving your website right away. It also shows that you don’t need to deal with the in-depth complexity of Google Analytics in order to benefit from it. What other insights can you gain from simple Analytics metrics? What did we miss? Let us know!
Go to Metric Mail to get your free Google Analytics report now. You can also find us on Twitter.